Visual IdentityBrand & Visual Designer
Harper Chen
I craft expressive brand systems and editorial visuals for modern teams.
Visual storyteller with a systems mindset. I build brand identities, create campaign assets, and translate strategy into crisp, consistent visuals.
HC
Skills & Craft
Brand Systems
Art Direction
Typography
Editorial Design
Illustration
Figma
Adobe CC
Selected Work
Featured Projects
Brand Refresh
Redesigned brand identity, typography scale, and editorial guidelines.
Problem: Inconsistent brand voice across channels
Role: Lead visual designer
Tools: Figma, Illustrator
Outcome: Unified brand system and campaign-ready assets
BrandEditorialTypography
Product Storytelling
Designed launch narrative, web visuals, and social templates.
+28% landing page engagement
CampaignWebStorytelling
Experience
Visual Designer
Remote Studio
May 2022 — Present
Created brand systems and editorial kits for SaaS and consumer apps.
Contact
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Let's collaborate.
Have a project in mind? I'd love to hear about it.