Visual IdentityBrand & Visual Designer
Harper Chen
I craft expressive brand systems and editorial visuals for modern teams.
Visual storyteller with a systems mindset. I build brand identities, create campaign assets, and translate strategy into crisp, consistent visuals.
HC
Skills
Brand SystemsArt DirectionTypographyEditorial DesignIllustrationFigmaAdobe CC
Selected Work
Feature Stories
Brand Refresh
Redesigned brand identity, typography scale, and editorial guidelines.
Problem: Inconsistent brand voice across channels
Role: Lead visual designer
Tools: Figma, Illustrator
Outcome: Unified brand system and campaign-ready assets
BrandEditorialTypography
Product Storytelling
Designed launch narrative, web visuals, and social templates.
CampaignWebStorytelling
Experience
Visual Designer
Remote Studio
May 2022 — Present
Created brand systems and editorial kits for SaaS and consumer apps.